Cannes Lions International Festival of Creativity

16 - June 22, Monday – Sunday

The International Advertising Festival "Cannes Lions" is the largest and one of the most prestigious events in the world of advertising, held annually in the city of Cannes, France. This festival attracts marketers, advertising professionals, agencies, and brands from all over the world, providing a platform to recognize and reward the best advertising campaigns and innovations in the industry.

History of the Festival
The festival was founded in 1954 and has since become a major event in the advertising world. Inspired by the Cannes Film Festival, it was created to showcase achievements in the fields of advertising and marketing. Since then, it has regularly brought together advertising industry professionals, creating opportunities for experience exchange and networking.

Festival Program
- Advertising campaigns (in various forms: television commercials, outdoor advertising, digital and mobile campaigns).
- Innovations and digital technologies in advertising.
- The best advertising agencies and talented advertisers.
- Advertising materials created using the latest technologies and media formats.

Main Awards
Golden Lion (Grand Prix) — the highest award for an outstanding advertising campaign or work.
Golden Lion — award for an outstanding contribution to the advertising industry in specific categories.
Silver and Bronze Lions — secondary awards that also recognize high-quality work in the advertising field.

Secrets of the Festival’s Success
The "Cannes Lions" festival has become not only an important platform for rewarding the best advertising projects, but also a place for experience exchange, learning, and expanding professional horizons. Workshops, seminars, and presentations are often held, providing participants with unique opportunities.

Contemporary Significance
The "Cannes Lions" remain a significant event for the entire advertising world. It influences not only current advertising trends but also the development of the entire marketing industry, driving the adoption of new ideas, technologies, and formats. Winning at the festival opens doors to new clients, enhances the reputation of the agency or brand, and highlights the creative approach to promoting products and services.

Thus, the Cannes Festival "Cannes Lions" is a key milestone in the world of advertising, where the best of the best receive recognition and have the opportunity to showcase their achievements to a global audience.

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Cannes Lions International Festival of Creativity in other years

2022 20 - June 26, Monday – Sunday
2023 19 - June 25, Monday – Sunday
2024 17 - June 23, Monday – Sunday

Cannes Lions International Festival of Creativity in other countries