The Singles' Day
November 11, Wednesday
History and origin
The holiday emerged in the late 1990s at Chinese universities as a playful way to mark the status of single students. Over time, it turned into a mass phenomenon supported by young people across the country.
Traditions and customs
* Young people, especially students, organize gatherings and parties for singles to socialize and meet new people.
* People often give themselves small gifts to emphasize self-love and self-sufficiency.
* In its modern form, the holiday has become the largest online shopping day, similar to Black Friday in the USA, when online stores offer huge discounts on goods.
Commercial significance
* Chinese companies actively use Singles' Day to boost sales.
* E-commerce platforms like Alibaba record record-breaking turnover, sometimes exceeding hundreds of billions of yuan in a single day.
* The holiday has become an important event for marketers and brands, which create special promotions and advertising campaigns.
Modern significance
Today, Singles' Day is not only a reason for shopping but also a symbol of modern youth culture in China, a way to celebrate freedom, self-sufficiency, and independence.
The Singles' Day in other years
- 2021 November 11, Thursday
- 2022 November 11, Friday
- 2023 November 11, Saturday
- 2024 November 11, Monday
- 2025 November 11, Tuesday
- 2027 November 11, Thursday