Day of love and friendship

September 20, Saturday

Day of love and friendship
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Love and Friendship Day (Día del Amor y la Amistad) in Colombia is celebrated annually on the third Friday of September. Unlike the traditional Valentine’s Day on February 14, the Colombian holiday focuses on both romantic relationships and friendship.

History of the holiday
The holiday originated in Colombia in the 1960s and has since gained wide popularity. It was initially introduced to stimulate commerce, as shops and florists used it to increase sales. Over time, Love and Friendship Day became a cultural tradition, with people expressing attention and gratitude to both their partners and friends.

Goals and objectives

* To express love and appreciation to close ones and friends.
* To strengthen friendly and romantic relationships.
* To support the cultural and commercial tradition of the holiday in the country.
* To create a positive atmosphere and joyful interactions among people.

How it is celebrated
On this day, exchanging gifts, cards, and flowers is popular. Parties with friends, known as "amigo secreto" (secret friend), are often organized, where participants anonymously give small gifts to each other. Restaurants and cafes offer special deals for couples, and families and friends gather together to celebrate the holiday in a relaxed and cheerful atmosphere.
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