Jeep 4×4 Day
April 4, Friday
History of the Celebration
The date was chosen symbolically: April 4th (4/4) refers to the 4×4 designation used for four-wheel-drive vehicles. This day was introduced by Jeep to highlight the contribution of off-road vehicles to the automotive industry and outdoor activities.
Meaning and Traditions
On this day, automobile enthusiasts:
- Go on off-road trips to test their vehicles' capabilities
- Organize themed gatherings, competitions, and Jeep exhibitions
- Share stories, photos, and videos on social media using hashtags related to Jeep 4×4 Day
- Perform maintenance and modifications on their vehicles
Popularity of the Celebration
Although this day originally started as a marketing initiative, it has gained support among off-road vehicle enthusiasts and adventure lovers. Many see it as an opportunity to embark on new journeys and explore challenging terrains.