National Jump for Jelly Beans Day
July 31, Thursday
Origin:
The exact history of this day is unknown, but like many other "tasty" holidays, it originated as a way to express love for a particular product — in this case, jelly beans. The holiday became part of a series of fun and quirky food-related dates popular in American culture.
How it is celebrated:
* organizing "sweet jumps" — symbolic or real jumps of joy before receiving jelly beans;
* holding games, contests, and relays where candy is the prize;
* treating friends and colleagues to colorful jelly beans;
* trying unusual flavors of beans, including funny tastes like "popcorn" or "watermelon bubble gum";
* sharing photos and videos of jumps and sweets on social media.
Interesting fact:
Jelly beans became widely popular in the USA in the early 20th century, but a special surge of interest occurred after President Ronald Reagan confessed his love for these candies. He was regularly supplied with jars of jelly beans in the White House.
Why it’s fun:
The holiday combines the joy of sweets with an element of play. It is a great way to bring a little childlike carefreeness into everyday life, especially on a summer day when something light and bright is wanted.