College Colors Day

August 29, Friday

College Colors Day
© ShutterStock
College Colors Day is celebrated annually in the United States on the Friday before Labor Day.

History of the holiday
The holiday was established in 2004 by the College Licensing Company. Its idea was to emphasize the importance of college sports, team spirit, and pride in one’s educational institution. The tradition is directly connected to the beginning of the college football season, which plays an important role in the cultural life of the United States.

Meaning of the holiday
College Colors Day symbolizes:

* the devotion of students and alumni to their colleges and universities
* support for sports teams
* unity and pride in student culture and traditions

How it is celebrated
On this day, students, faculty, alumni, and fans:

* wear clothes in their college colors or with its symbols
* participate in festive events and activities on campuses
* post photos and stories on social media with the holiday’s hashtags
* attend sports games and support the teams

Interesting fact
In the United States, college sports, especially football and basketball, are so popular that college games attract tens of thousands of spectators, and broadcasts draw millions. College Colors Day has become a kind of start to the sports season and an important element of American student tradition.
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College Colors Day in other years

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