National underwear day
August 5, Tuesday
History and Origin
National Underwear Day was founded in 2003 by the company Freshpair, an online underwear retailer. The idea behind the holiday was to encourage people to embrace their bodies and feel confident in their own skin, starting with what they wear underneath. Freshpair also used the day as a marketing opportunity to promote their products and raise awareness about the importance of proper underwear fit and hygiene.
Purpose and Message
The holiday aims to:
- Celebrate body positivity and self-acceptance
- Encourage people to wear properly fitting and comfortable underwear
- Raise awareness about the role of underwear in hygiene and health
- Break taboos and reduce stigma around discussing undergarments
How It’s Celebrated
Although not a public holiday, National Underwear Day is often marked by:
- Social media campaigns encouraging people to share photos or stories using hashtags like #NationalUnderwearDay
- Promotional events and sales by underwear brands and retailers
- Flash mobs or public events (in some cities) where participants wear underwear over their clothes to raise awareness
- Educational content about choosing the right underwear for different body types and lifestyles
Fun Facts About Underwear
- The average person owns about 20 pairs of underwear.
- Cotton is the most popular fabric for underwear due to its breathability and comfort.
- The world’s largest pair of underwear was created in the UK and measured over 59 feet wide.
Conclusion
National Underwear Day is a quirky yet meaningful celebration that encourages people to feel good about themselves and take care of their bodies. Whether it’s through a wardrobe refresh or simply embracing your unique shape, the day serves as a reminder that confidence starts from the inside out — quite literally!