National Day of Joy
June 25, Wednesday

Who founded it
The holiday was initiated in 2019 by Comfort Keepers — a network providing care for the elderly. The idea came from observations that joy significantly improves the mental and physical well-being of elderly clients.
Purpose
The goal of the holiday is to encourage people to find joy in situations beyond social conventions. Joy is seen as an accessible emotion, independent of wealth. The holiday’s practices strengthen health: reduce stress, boost immunity, and improve mood.
How it is celebrated
Main ideas and activities on this day:
* Awareness of what brings you joy personally
* Taking time for yourself: walks, rest, favorite activities
* Mindful joy: conversations, laughter, good mood
* Become a source of joy for others (smile, greet, show attention)
* Share happiness on social media with the hashtag #DayofJoy
Who it’s for
The holiday is universal and open to everyone: elderly and young, at home or at the office, regardless of age, faith, or location. Comfort Keepers especially emphasizes benefits for the elderly, but joy is not restricted for anyone.
Interesting facts
Among respondents in the initial Comfort Keepers study, people over 60 showed higher levels of joy than younger people. Nearly 87% of respondents believe the world needs more joy.
Conclusion
The National Day of Joy calls to:
* Recognize and appreciate the little things that bring joy
* Be a source of joy for yourself and others
* Reduce stress and strengthen health through positive emotions
This holiday is a reminder that joy can be chosen and cultivated every day.