Cinnamon Roll Day
October 4, Friday
Cinnamon Roll Day or Cinnamon Bun Day falls on 4 October each year. It is an annual theme day created for marketing purposes in Sweden and Finland that was instituted in 1999 by Kaeth Gardestedt. At the time, she was a project manager for Home Baking Council (Hembakningsrådet) which was historically a trade group supported by yeast manufacturers, flour producers, sugar manufacturers, and margarine manufacturers, and is now supported by the Dansukker brand of sugar.
Cinnamon Roll Day is celebrated on 4 October because the Home Baking Council did not want the day to compete with other food traditions, such as sweet semla buns, which are served in Sweden on Shrove Tuesday. In Sweden, International Children's Day is celebrated on the first Monday of October. "A thought with Cinnamon Roll Day was that it would be a day of thoughtfulness".