Pizza Day
July 10, Thursday

History of Pizza Day in Brazil
Pizza Day was officially established in 1985 in São Paulo, a city known for its large Italian immigrant population and vibrant pizza culture. The date was chosen to mark the conclusion of a pizza contest organized by the São Paulo Secretary of Tourism, which celebrated the best pizzas in the city. Due to the popularity of the event, July 10th was declared Pizza Day.
How Brazilians Celebrate Pizza Day
On this day, pizzerias across the country see a surge in customers, and many offer special promotions or discounts. Families and friends gather to enjoy pizza together, often trying new flavors or sticking to traditional favorites. Some common ways people celebrate include:
- Ordering pizza from their favorite local pizzeria
- Hosting pizza parties at home
- Trying new and unique Brazilian pizza toppings
- Participating in pizza-making workshops or events
Popular Brazilian Pizza Flavors
Brazilian pizzas are known for their creative and diverse toppings. Some popular flavors include:
- Portuguesa: Ham, onions, olives, boiled eggs, and mozzarella
- Frango com Catupiry: Shredded chicken with creamy Catupiry cheese
- Calabresa: Brazilian sausage with onions and mozzarella
- Banana com Canela: A sweet pizza with banana and cinnamon
Pizza Culture in Brazil
Pizza is a major part of Brazilian food culture, especially in São Paulo, which is often considered the pizza capital of the country. It is common for families to eat pizza on weekends, and many pizzerias offer rodízio-style service, where customers pay a fixed price and enjoy an all-you-can-eat experience with a variety of pizza slices brought to the table.